- GB & Partners is a consortium of marketing research subject matter experts. All leaders in their specialty, and most with more than 30 years of experience.
- Our established associates have provided numerous clients with state of the art insights and analysis.
- All of our partners are low cost/high value producers of a variety of market research programs and services. GB has known most of its partner for more than twenty years.
George M. Brezny
30 years of experience specializing in primary and secondary research geared to identify new markets and product opportunities.
“Market Research has always been a passion of mine since my days as an undergraduate conducting taste testing events during college” George Brezny – CEO and Owner/Operator
George holds a Masters of Business Administration – Webster University and a BBA in Marketing from Pace University
George is originally from Yonkers, NY, and is a huge Mets and Giants fan
but he hopes you won’t hold that against him. In his spare time, George plays golf and is learning to play the drums.
Moderator with agency, corporate and not for profit background
Adept at identifying emotional triggers crucial to brand positioning, messaging and execution
Experience with a wide variety of B2B and B2C audiences from physicians and executives to consumers and tradespeople
Product development experience ranging from complex intangibles and durable goods to evolving technologies
Alice is an experienced manager in communications and marketing. She currently works at GB and associates conducting feasibility studies for entrepreneurs and expanding businesses. She started her career in Washington, D.C., working at corporate headquarters of Gannett News Service and freelanced for corporations such as the EPA, Mitre and Versar Environmental Risk Management. She moved to Europe to expand her career where she worked for European Stars and Stripes newspaper, Connection Magazine and Installation Management Command for the United States Army.
Alice is also an independent journalist writing for magazines and newspapers in both Europe and the United States.
Marketing Practice Lead – GLP Partners, LLC
Marketing Strategy Advisor – GB & Partners
Jim has over 25 years in marketing, with extensive experience growing both consumer and business franchises. Jim is passionate about marketing, having led efforts to launch new products, ignite growth in existing markets and identify new markets for expansion. Jim got his start in business as a member of Xerox’s Management Development program. His marketing skill set was then developed, refined and enhanced in consumer packaged goods companies, with Pepsi, Nabisco and Reckitt Benckiser, PLC. Building off of his foundational CPG marketing background, Jim then successfully transitioned into the financial services and insurance industries, where he held marketing leadership positions at Western Union Financial Services, Citibank, MetLife, CIGNA, ERIE Insurance Group and Excellus Blue Cross/Blue Shield.
Jim’s management experience encompasses creating and refining marketing and sales strategies and models to strengthen alignment of these resources with business strategies to improve ROI. For over 15 years, Jim has been supporting professional B2B sales organizations to improve effectiveness and grow sales in complex, competitive and rapidly evolving markets.
- Accurate and timely information that helps you build your business plans, situation analysis, and marketing plans
- A needed resource at a moment’s notice
- Experts in all research methodologies and VOC capabilities