Open a B&B in France: A Practical Dreamer’s Process to Success

Open a B&B in France: A Practical Dreamer’s Process to Success

I wanted to chuck the rat race and start over. Just follow my crazy dream of running a successful home-based business in France. But jumping into unknown territory is scary. I wanted to mitigate any possible losses. What I needed in this case was a good process: to...
Happy Holidays!

Happy Holidays!

To all of our dear friends at this blessed time of year. Here’s wishing you all a very happy, healthy and relaxed holiday season. All of us at here at GB are blessed that you chose us to conduct your marketing research studies. Here’s wishing you all a...
Making Money on Someone Else’s Invention

Making Money on Someone Else’s Invention

Have you ever seen a need in the market for something that you are sure other people want? But then, you think, nah, somebody probably already has a patent on it anyway. Take the toilet for example: why do we use fresh drinking water to flush poop? Why not use...
Don’t Stand so Close to Me: The Fear of Clustering

Don’t Stand so Close to Me: The Fear of Clustering

Is it smart to move next to your competitor? So you want to expand your bricks and mortar business. One of the first real issues is to find the best location. Should you set up shop across the street from your competition? Maybe it is better to choose a location where...
Commercial Real Estate is More than Traffic Patterns

Commercial Real Estate is More than Traffic Patterns

Using Prop-tech (Property Technology) to Succeed in the Commercial Real Estate Market Ever get a sick feeling when you pass by a failed restaurant? What went wrong? Although commercial real estate properties can be an awesome investment that allow you to retire early....

Challenges of Big Data versus Predictive Customer Research

By Alice Verberne Big Data sounds sexy. It makes you seem savvy and smart. But before you cozy up to big data, consider why following a trend may not work for you. 1. BIG – Big Data has problems: first it is big. Ever run around a super-store looking for...
The Do’s and Don’ts of  Questionnaire / Survey Design

The Do’s and Don’ts of Questionnaire / Survey Design

The Do’s and Don’ts of Questionnaire / Survey Design   Too often people believe they can write a great survey instrument without knowing the ins and outs of survey instrument design. You can create your own survey instrumentif you follow a few simple rules....
Customer Question 1

Customer Question 1

This week’s customer question “Where can I find information needed to fill in the market assessment section of my Business/Marketing Plan?” ANSWER: Use the following template to design your business/ marketing plan: Outline: Executive Summary: General...

Insights, Information and Ideas: VOC BLOG

Hello from GB & Partners, Goal at VOC BLOG: To be the premiere knowledge vehicle/ tool for all of our clients, prospects, and esteemed visitors. We are pleased to add the following learning app to our site, as part of our first official blog post. The app allows...