Don’t Stand so Close to Me: The Fear of Clustering

Don’t Stand so Close to Me: The Fear of Clustering

Is it smart to move next to your competitor? So you want to expand your bricks and mortar business. One of the first real issues is to find the best location. Should you set up shop across the street from your competition? Maybe it is better to choose a location where...
Commercial Real Estate is More than Traffic Patterns

Commercial Real Estate is More than Traffic Patterns

Using Prop-tech (Property Technology) to Succeed in the Commercial Real Estate Market Ever get a sick feeling when you pass by a failed restaurant? What went wrong? Although commercial real estate properties can be an awesome investment that allow you to retire early....

Challenges of Big Data versus Predictive Customer Research

By Alice Verberne Big Data sounds sexy. It makes you seem savvy and smart. But before you cozy up to big data, consider why following a trend may not work for you. 1. BIG – Big Data has problems: first it is big. Ever run around a super-store looking for...
The Do’s and Don’ts of  Questionnaire / Survey Design

The Do’s and Don’ts of Questionnaire / Survey Design

The Do’s and Don’ts of Questionnaire / Survey Design   Too often people believe they can write a great survey instrument without knowing the ins and outs of survey instrument design. You can create your own survey instrumentif you follow a few simple rules....
Customer Question 1

Customer Question 1

This week’s customer question “Where can I find information needed to fill in the market assessment section of my Business/Marketing Plan?” ANSWER: Use the following template to design your business/ marketing plan: Outline: Executive Summary: General...

Insights, Information and Ideas: VOC BLOG

Hello from GB & Partners, Goal at VOC BLOG: To be the premiere knowledge vehicle/ tool for all of our clients, prospects, and esteemed visitors. We are pleased to add the following learning app to our site, as part of our first official blog post. The app allows...