Jo-Ann Ryan

Qualitative Research Consultant – Experienced, Responsive, Strategic

With degrees in both education and psychology, Jo-Ann, views each research project as an exciting opportunity to learn about, and better understand, human motivations and behavior.  She prides herself on designing and implementing custom research programs that provide you with answers, insights and actionable recommendations for improving your business. Her strong communication and organizational skills, along with her can-do attitude ensures that your research projects will run smoothly from start to finish.  Research participants respond to her genuine interest in their perceptions and opinions and enjoy her warm manner and engaging sense of humor.

Extensive experience in a variety of industries:

  • Health care
  • Insurance
  • Packaged goods
  • Finance
  • Home improvement

Adept in multiple qualitative research methods:

  • In-person (focus groups, mini-groups, in-depth interviews, decision pairs)
  • Ethnographies (in-home, on-site, shopalongs)
  • Online (focus groups, in-depth interviews, bulletin boards, video diaries
  • Mobile