Gerry Katz

Gerry Katz

For more than 25 years, Applied Marketing Science has helped companies discover the insights they need to make important business decisions in all areas of product development and customer experience

Applied Marketing Science helps companies to:

  • Identify key unmet customer needs
  • Find the best markets for products
  • Generate winning new ideas
  • Test product concepts
  • Set the right prices
  • Determine must-have product features
  • Develop superior customer experiences

To learn more, visit them at www.ams-inc.com/innovation/